Media Musings

Blogs promote the exchange of ideas. I've used this blog for several semesters to get students talking about media industry topics. Articles you read, post and comment about should deal with media programming topics, and this is a wide-open arena—programming developments, traditional and new distribution channels, technology developments, job and career matters, regulation (FCC?), program performance--including the new fall television season. I hope you’re beginning to get the picture.

Tuesday, September 9, 2008

NBC and Google

In this latest article that I posted, NBC Universal and Google have formed a partnership with TV advertising, something that Google has been trying to crack into for some time. The intriguing aspect of this advertising for Google is that it affords them more of an opportunity to customize ads and select the best outlets for those ads. Many think this might bring new advertisers to television because many of Google's clients do small-time advertising that isn't run on cable and network television. I also found it interesting that the advertising was made available only on certain NBC Universal owned stations, and not others. Why do we think that is?

2 comments:

None Gmail said...: This comment has been removed by the author.; September 9, 2008 at 9:00 PM
None Gmail said...: I agree with Adam that this might bring some of Google's smaller advertisers to TV. Think about almost every website you go to... they all have Google AdSense ads on them. These are small companies or even individuals who are able to easily enter the small-time advertising scene. All it takes to publish an ad on AdSense is a quick sentence, a computer, and a couple of dollars. Google could easily have many big-time TV ad buyers in AdSense and not even know who they are yet.; September 9, 2008 at 9:00 PM