Daytime's DVR Threat

Hey guys, I'm lead blogger this week. This article addresses the fact that typical television viewing is being thrown by the wayside, even from the reliable dayparts. Part of the reason for this is that there are a growing number of DVRs in the U.S., but I would like to know what else is responsible for this occurrence. The loyalty to these programs is being threatened by these DVRs, and will only continue to get worse. But why are the daytime programs that are biult on loyalty losing people to DVR's?