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Gatorade becomes first company to drop sponsorship of Tiger Woods, also Razor maker Gillette says they are limiting his campaigns both in December following the 'Woods Scandal'. This move to share Tiger's spot light on his self intitled game lead me to question is this a good move for EA? I also came across some speculated debate on the challenges of sponsorship and advertising involving Tiger on an ESPN segment.
I realize it will be challenging to promote Tiger after his recent media coverage, however if EA chooses to continue to produce this game I cant help but state " if it aint broke dont fix it"
Will this game be less or more of a successe as a result of the new additions? Listed below is the hyperlink for more on this article and the modifications of the, some are imporvements but the COVER is what I believe to be controversial....Thoughts?
http://sports.espn.go.com/videogames/news/story?id=4977840
1 comment:
I read the article and i believe it is a great idea featuring Tiger Woods sharing the game cover with Rory Mcllroy. This is the first time Tiger is sharing the cover in this game. Yes the cover is controversial, but it is a positive image improvement for Woods since the message it brings forth is he is not all about himself and is willing to make changes. This is a good step in showing the public that he is willing to make sacrifices and changes.
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