The job cuts—Digg’s second round of layoffs in a year-and-a-half—raise questions about Adelson’s claims that he was leaving because the site was doing well. In fact, Adelson had specifically noted in a blog post announcing his departure that the company’s sales force was “growing” and the company’s hiring “ramping.”
Digg has made some very aggressive moves lately—the success of which aren’t known. The company ended its exclusive ad-sales agreement with Microsoft (NSDQ: MSFT) a year ago and, a few months later, announced a new ad platform of its own that let users vote on ads just as they do with stories. It also said this fall that an ad network—which would include non-Digg sites—was in the works.
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