Blogs promote the exchange of ideas. I've used this blog for several semesters to get students talking about media industry topics. Articles you read, post and comment about should deal with media programming topics, and this is a wide-open arena—programming developments, traditional and new distribution channels, technology developments, job and career matters, regulation (FCC?), program performance--including the new fall television season. I hope you’re beginning to get the picture.
Thursday, September 30, 2010
FOX AND PRIME TIME CHANGES
http://www.tvweek.com/blogs/tvbizwire/2010/09/fox-juggles-schedule-after-lon.php
THUMBS UP TO GLEE
http://www.tvweek.com/blogs/tvbizwire/2010/09/britney-episode-lifts-foxs-gle.php
TO CANCEL OR NOT TO CANCEL THAT IS THE QUESTION?
http://www.tvweek.com/blogs/tvbizwire/2010/09/another-show-may-be-headed-for.php
Tuesday, September 28, 2010
Best communication career ever!
UN plan for 'alien ambassador' Oh yeah! One of the most laughable jobs you will ever hear about. A Malaysian astrophysicist named Mazlan Othman, is expected to be appointed as the United Nation’s space ambassador for extraterrestrial contact affairs. That gives her the right to make the first official response to any travelling aliens. http://www.wired.co.uk/news/archive/2010-09/27/alien-ambassador
I can so do this job! What do you guys think? Is the world getting dumber or is that not the best job ever!?
Fring Brings 3G Video Calls to iPhone 4 — Are Networks Ready?
Fring has updated its voice-over-IP client, bringing support for the front-facing camera on Apple’s iPhone 4. Unlike the handset’s native FaceTime client, which is restricted to video calls over Wi-Fi and only to other iPhone 4 devices, the new Fring client supports video calls over 3G and calls to non-Apple devices such as those running Android and Symbian S60. With widespread platform support and 1.7 million iPhone 4s sold in the first three days of availability, Fring’s software is fast opening up the floodgates for mainstream video over cellular wireless.Unfortunately, carriers had better get ready for an uptick in video-calling and video transfer in general. A recent Pew report indicates a near-doubling of consumers recording mobile video in the past year. Capturing and uploading such video is just a start — once the user-base of clients like Fring, Skype and FaceTime reach critical mass, handset owners could be flooding mobile pipes with video calls. Indeed, our own GigaOM Pro research report on video calling (subscription required) estimates that the mobile video chat market will have more than 143 million customers by 2015. Let’s hope the carriers fulfill their planned 4G upgrades and embrace high-quality video calling on the faster, new networks.
Wednesday, September 22, 2010
Celebrity Endorsement Strategies
The ability to spark sales by enticing consumers to learn more about the brand... LeBron James is one of the top three paid athletes in the world and generates a brand halo.
The means to promote a unique, relevant and sustainable brand attribute that might be hard to attain otherwise. Nike's rapid success in the golf category was chiefly because golfers wanted to lay claim to the number-one golfer in the world.
The option to build reciprocity into the partnership by supporting the celebrity endorser's brand. Lady Gaga knows how to sell, and business publications praise her business smarts as she masters social media and expands her brand beyond music.
The grounds for innovating the product/service offering. Rihanna's "Umbrella" song hit big at the Grammys, and her designs for Totes' umbrellas hit big at the retailer.
The challenge to a preconceived notion. Givenchy used Justin Timberlake's endorsement for the women's perfume Play for Her.
The collaboration that can impact the business model of the partnership. A noteworthy example is Sean Combs taking a 50/50 ownership in Diageo's ailing grape vodka, Ciroc.
We receive more than 3,000 commercial images a day; our subconscious absorbs more than 150 images and roughly 30 reach our conscious mind. Practice has it that if you use a celebrity-endorsement strategy, you dramatically accelerate the potential for your brand to reach the conscious mind of the consumer. What about the role and risks of social media? Does leveraging social media represent the next evolution for celebrity endorsement and brand advocacy? 95% of social-media users believe a company should have a presence in social media, which can get the brand into the conversation because social media enables consumers to adopt new behaviors.
http://adage.com/cmostrategy/article?article_id=146023
Disney To Get More Cash from TV Stations
http://news.yahoo.com/s/nm/20100921/tv_nm/us_disney_fees
Tuesday, September 21, 2010
Football Still a Ratings Winner
Monday, September 20, 2010
ABC.COM TAKES "DANCING WITH THE STARS" FROM THE BALLROOM TO YOUR COMPUTER WITH AN ARRAY OF FEATURES AVAILABLE ONLINE Read more: Breaking News - ABC.C
As season 11 of Dancing with the stars begins it won't be the same as every other season. ABC.com will present multiple features on line for fans to be able to participate in and enjoy. Fans will be able to virtually go backstage and see what everyone else doesn't get to see. Also they will be able to chat along with other fans of the show every week when the show airs. Also available on www.abc.com this dancing season, in addition to full episodes, are exclusive video content, "Dancing Live Chat Party," "Backstage at Dancing with the Stars!" The videos will be available on www.abc.com as well as HULU, Youtube and ABC Mobile. An extended version of this weekly series is also available exclusively on AT&T mobile devices. I think that this is a great idea and a good extension of the show because I feel like some people have lost interest in the show since it has been on for so long and I think that this is a good way to get more people involved in the show.
http://bit.ly/d92jeO
The small screen won’t stay off the big screen!
The Social Network is an upcoming 2010 drama film directed by David Fincher about the founding of the social networking website Facebook. The film features an ensemble cast, which consists of Jesse Eisenberg, Andrew Garfield, Justin Timberlake, Brenda Song, Max Minghella, Rooney Mara and Armie Hammer.
The film was written by Aaron Sorkin and adapted from Ben Mezrich's 2009 nonfiction book The Accidental Billionaires. The film is set for an October 1, 2010 release. None of the Facebook staff, including founder Mark Zuckerberg, will be involved with the project. One of the co-founders, Eduardo Saverin, was a consultant for Mezrich's book.
http://en.wikipedia.org/wiki/The_Social_Network
http://www.thesocialnetwork-movie.com/
At least it is written by Aaron Sorkin. I love everything that Aaron Sorkin does but I don’t know if I want to promote this movie. Don’t get me wrong I am updating my status on Facebook as we speak but come on! Do you remember when movies were good? I know I know think way back to your child hood. No, you got nothing? What do I mean by good? Well, hey what about movies about human interactions. A group of friends going on an adventure to find a dead body and ended up finding themselves! Ok not the best example but why are we watching movies about the internet. When did the line get so blurred that we are online talking about movies and going to movies about what is online?
I am just ranting about this but I consider myself a student of film and I grew up watching classics and I have studied the classic here. I say classics I mean good films not about the internet. To see a movie coming out like this kinda makes me sad. At least it isn’t Dude, where’s my car?
Thursday, September 16, 2010
More Apple Ideas
Look out for more Gadgets this Holiday Season
What is it that people want today? Well if you look around everyone has been changing to portable/hand-held devices and technologies. The most prominent items this holiday season will be touch screen computers and electronic readers.
So for Best Buy the nation's largest electronics retailer, their Chief Executive has been working on how to design their stores in away that will draw in their customers to these gadgets that everyone is apparently wanting. This Christmas they are planning to showcase items such as the Apple Inc.'s iPad tablet computer and Amazon.com Inc's Kindle e-reader. They are also looking to expand their ipad's to all of their Best Buy locations.
However Best Buy is not the only retailer looking to bring in these gadgets, Staples, Inc. a place usually known for office supplies is planning to bring in the Kindle. They believe since most of their clientele are business oriented people, it will go over big.
These are some of the changes we can be expecting these upcoming months in our electronic retailers. It should not be a surprise that these are the types of electronics that are being showcase, since this is what people are being drawn to. They are easier to use and more practical. Those things that are stationary are just not realistic anymore. Our generation is always on-the-go. This is where we rely on technology to do the same.
To read more check out:http://bit.ly/b5BVBp
Tuesday, September 14, 2010
YouTube Live!
Monday, September 13, 2010
Google instance... oh too late.
I know my post are longer and better most of the time but I think this is important to know. Think about it. Google knows what YOU want! Google a TV show maybe blog about it. Say it stinks or you love it. Then Google will log the information. Google knows what shows you like. They sell that info to the networks and the network decides what to do to your show. Is this a good thing or a bad thing?
Just think about it GOOGLE KNOWS ALL!
In the 'Event' NBC Does Poorly This Fall, Blame This Show
NBC is getting a milti-million dollar advertising campaign to get people anxious to see the pilot of their new series, The Event, which is starring Blair Underwood. They are advertising this in magazines, tv, & radio including Underwood doing his own promoting by talking about the show on his Facebook & Twitter. The advertising for the show is also keeping a mystery as to what it is about and what the "event" is. Apparently, in one of the screenings of the show, someone compared the show to NBC's Lost, which ended in the spring season. Will all of NBC & Blair Underwood's promoting & campaigning pay off in the end? I believe that the pilot will have big ratings but as for the rest of the series, it will be a flop. Usually when anyone makes a big deal out of a show, it do not stay on the air very long. We shall see in the fall. If you want to join in the show airs on Sept. 20th at 8pm.
Why is it that we are so hooked on reality shows
These shows rely on the viewers popularity and the best part about them is they cost half as much as scripted shows to make. This is what allows them to be produced more frequently, thus being the reason why there are so many reality shows on television today. Since the cost is that much less this allows more reality shows to be on TV, giving people the option to pick and choose which ones are to their liking.
Although we may get the same opportunity with scripted shows by getting to decide which one to watch, with reality shows it is a more make or break situation with their season airing. Since they do provide us with an escape from the world we live in and create 'real life' experiences this is intriguing to so many making viewers more drawn in to reality television.
http://www.nytimes.com/2010/09/13/business/media/13reality.html?_r=1
Friday, September 10, 2010
Windows Phone aims to bury its past (and iPhone)
More and more people are leaving behind those old cellphones that only could make calls and people now realized how useful the smartphones are. In addition, the most successful smart-phones companies lately have been apple with the I-phone and blackberry company. As an smart-phone user i find Black berry to be the best. however, Microsoft is coming up with their own new O.S. and they believe this will terminate the popularity of the other systems that people already use.
"Microsoft's Windows Phone team staged a mock funeral for the iPhone and BlackBerry on Friday", a sign of both Redmond's ambition and the immensity of the challenge facing the new phone operating system, which is slated to hit the market next month.
"The Microsoft event on campus was an internal event to celebrate the finalization of Windows Phone 7 software," a company representative said in a statement.
Handset makers including LG, Samsung, and HTC are among those that will initially offer Windows Phone 7-based devices, but others, including HP, have scaled back or canceled Windows Phone 7 plans. Microsoft is expected to use a huge ad blitz to help tout the arrival of the new operating system, which includes features such as a the mobile version of Office, Xbox Live gaming, and the ability to play subscription music using the Zune service.
Read more at
http://news.cnet.com/8301-13860_3-20016120-56.html?tag=mncol;posts
More and more people are leaving behind those old cellphones that only could make calls and people now realized how useful the smartphones are. In addition, the most successful smart-phones companies lately have been apple with the I-phone and blackberry company. As an smart-phone user i find Black berry to be the best. however, Microsoft is coming up with their own new O.S. and they believe this will terminate the popularity of the other systems that people already use.
"Microsoft's Windows Phone team staged a mock funeral for the iPhone and BlackBerry on Friday", a sign of both Redmond's ambition and the immensity of the challenge facing the new phone operating system, which is slated to hit the market next month.
Tuesday, September 7, 2010
MTV Networks and Sprint are joining forces to bring TV programming to mobile phones
MTV and Sprint are planning to deliver music, comedy and television segments to Spring PCS subscribers starting in October. The programming that will be available on the phones will consist of different MTV channels, including Comedy Central, VH1 and Nickelodeon, MTV said. They also said that they want to air content exclusively for the Sprint PCS mobile customers.The programming will be available through Sprint PCS Vision Multimedia Services, a wireless service that enables customers to view video on their phones. The cell phone industry is confident that these type of phones will be in high demand and I have to agree. TV will be basically unnecessary if everyone has these phones, but you also have to think about how much it's going to cost to buy the phone and to pay the monthly bill, but for some people it may be worth it.Earlier this week, MTV, a division of Viacom, said it planned to distribute music videos to mobile phones in a licensing deal with Warner Music Group. The company is also working with VeriSign to study trends in mobile entertainment.Sprint is working with Walt Disney to develop phone programming from the ESPN sports network as well as Disney entertainment for children.
Are we ready for digital radio?
Monday, September 6, 2010
Is US Weekly glamorizing Teen Mothers?
http://www.mancouch.com/732163267/us-weekly-destroys-america/
Sunday, September 5, 2010
I'll attack your show!
Here is the review and the link to the video of the review:
•This Bravia features Sony's new "monolithic" design, which makes this one of the sleekest TV we've seen.
•It measures just under 3" thick.
•Some inputs are on the back and some are on the side (like 2 HDMIs), so you might not have to drill holes in your wall if you wall-mount it.
•The monolith design also gives the whole TV a uniform feel.
•Not only is this TV 3D, but also can up-convert normal 2D content to 3D.
•It also have streaming Bravia content, all of which works well.
•Sony's 3D is good but not the best we've seen.
•The ghosting of a second image (or crosstalk) is visible some of the time, and the glasses flicker just enough to annoy you, but it's not all the time.
•It's not better than Panasonic's 3D but definitely more watchable than Samsung's.
•The 2D to 3D conversion was also interesting, but not necessarily something you'd want to watch for long periods.
•The Bravia Internet content is always something we really like, because there's so much of it. The interface is also very easy to use.
•Somehow, the dynamic contrast ratio is not 5 million or 7 million to 1, but infinite, which translates into an amazing picture.
•This has some of the smoothest picture quality we've seen, meaning that fast moving scenes look amazing because of the details you can pick out.
•Blacks are incredibly deep and colors are vivid and accurate.
•Our one complaint is there is a little bit of washout from the LED backlight in darker scenes.
•Other than that, it's practically perfect.
Price
•$3,600.00
Rating
•4 Seals of Approval out of 5.
http://g4tv.com/videos/47750/Sony-Bravia-52-3D-HX909-Series-HDTV-Review/
Also start watching G4 and stay in the loop.
Thursday, September 2, 2010
Ad War: Google Places vs. Facebook Places
Even though Facebook has a great idea by using Facebook Places to get the advertising of self-owned businesses in the local area, I do believe that users of Facebook would not want their every move shown through their updates. It may feel like a small invasion of privacy for the user.
Article Site
Print or Pixels?
http://nyti.ms/cQK38h