Media & Marketing: Marketers Take Search Ads Beyond Search Engines

Hey class, its Aaron Friedman, one of the lead bloggers for the week and I am posting a Wall Street Journal article about new online marketing strategies. The article is entitled "Media and Marking: Marketers Take Search Ads Beyond Search Engines" and describes a shift in online ad purchasing from search engines to other increasingly popular forms of digital media. The shift is the result of marketers re-thinking of how to most effectively boost their online exposure in an age where the Internet is at our fingertips. The article uses Pizza Hut as an example of one of the many marketers who have shifted their placement of advertising in digital media. Pizza Hut started to buy ads tied to search engines, but more recently exteneded their online marketing to social network sites and cell phones. I felt that the article was relevant because we are all consumers of media and the marketers impact us all. Also, an overwhelming number of college students have Facebook profiles, which contain ads linked by marketers based on information revealed in profiles by Facebook users. Every time a Facebook user checks their profile they are exposed to this new shift in online marketing. Two questions from the article emerge: What is the current effect of this shift in digital marketing? How could it redefine the way marketers are able to influence consumers?