Practically everyone (who's anyone) is on some sort of social networking site like Facebook or Myspace and it can be tricky to find ways to tap into this massive amount of users. According to a recent article on MediaPost, 43% of everyone who is online uses some sort of social networking. This is an amazing amount of people to advertise to and as this study points out, those social networkers are more likely to shop and spend more online than their peers. But it is tricky to get these users to actually look at your advertisement. This is why advertisers have to find even more creative ways to get this group of people to look, click and follow through. But if one can actually achieve this, then your clients business will boom.
| Advertising To Social Networkers Tricky |
| by Jack Loechner, 13 minutes ago |
A recent study by InsightExpress, exploring participation trends across social networks, as well as how receptive their members are to advertising, found that 43% of the online population reports using a social networking site. And, no matter their age or number of profiles, social networkers see ad |
full article:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=100758#comments This article has a really awesome break down chart of what social networking people do online and the percent that do it compared to those who do not belong to a social networking site.
