Saturday Night Live is known for a younger audience looking for comedy on Saturday Nights. Sometimes I wonder if the younger target audience of SNL hurts NBC. For example, the Sarah Palin skits that have been all over the news latety have actually been watched more online on-demand than live on SNL. Many of these online views are on YouTube accounts, which doesn't provide NBC with any credit or profit. I wonder if NBC is excited or proud of all of these online views... or if they are disappointed that more people didn't watch it live?
http://adage.com/mediaworks/article?article_id=131419
'SNL' Palin Skits: Seen More on Web Than TV
More Than Half the Audience Watched Online
By Daisy Whitney
Published: October 02, 2008
LOS ANGELES (AdAge.com) -- More than half of the viewers for "Saturday Night Live's" recent skits featuring Tina Fey as Sarah Palin watched the sketches on the web as of Sept. 29, according to a survey conducted by Solutions Research Group.
Tina Fey as Sarah Palin.
Photo Credit: NBC
About 51% of viewers who have seen at least one of the skits are watching on the internet, indicating that viewing preferences for this type of content are shifting toward the computer.
About 23% of all views came from YouTube, including video of other talk shows that showed clips of the skit, with 17% of views attributed to NBC.com and 4% to Hulu.com
"When something viral hits the social networks people clearly first go to YouTube to search and take it from there," said Kaan Yigit, analyst with SRG.
In addition to informing public perception on the election, the sketches are increasing awareness of Hulu.com as a video destination. About 25% of online Americans are now aware of Hulu, up from 15% in July.
1 comment:
Like Brian said, NBC is not getting any credit or profit for these views. So, in my opinion, they don't care as much about the videos because it isn't profitable to them. I'm sure they appreciate that people are watching them, but they want to figure out how to get people to watch them live. There must be a way to do so, if people enjoy watching the videos so much. However, the younger audience is often out on Saturday nights, so that alone provides some explanation. But maybe there is some way that NBC can profit more off of their popular skits?
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