FOX AND PRIME TIME CHANGES

We all know that prime time one of the most watched time on TV. Well Fox is changing its Prime time due to the fact that "Lone Star" was not a hit and it is getting cut. They plan on moving "lie to Me" into the monday 9pm slot and pushing back the season premiere of "Human Target". Human Target did really well last year so I guess pushing it a week back will keep the viewers anxious and want to wait one more week to watch it. I amazes me how the time shift of can effect the overall outlook of a particular time for viewers to watch television

http://www.tvweek.com/blogs/tvbizwire/2010/09/fox-juggles-schedule-after-lon.php

THUMBS UP TO GLEE

"Glee" had 13.3 million viewers and a 5.8 rating in the 18-49 demo. This was the highest out of ABC's other shows. They think since Brittany Spears was it it help boast the ratings. I see now that one celebrity can change dramatically. Once again I do like these articles because it gives specifics to who is watching what and all the demographics per show. Glee is very popular many people my age and younger watch it. It is funny and never gets boring.

http://www.tvweek.com/blogs/tvbizwire/2010/09/britney-episode-lifts-foxs-gle.php

TO CANCEL OR NOT TO CANCEL THAT IS THE QUESTION?

NBC's ParentHood did not get the high ratings as producers thought. They do not want to cancel the show just yet. So they are thinking about time shifted viewing. I like this article because it shows that they have done its research it has percentage of how much the view demos have dropped and we did talk about in class how a show placed at a certain time can effect the ratings of the show. If you were in this position would you cancel the show or keep it?

http://www.tvweek.com/blogs/tvbizwire/2010/09/another-show-may-be-headed-for.php

Best communication career ever!

Ok so I am about to graduate! I know right can you believe it. I got my cap and gown today. So, I was thinking about jobs. While playing around on the internet I found this.
UN plan for 'alien ambassador' Oh yeah! One of the most laughable jobs you will ever hear about. A Malaysian astrophysicist named Mazlan Othman, is expected to be appointed as the United Nation’s space ambassador for extraterrestrial contact affairs. That gives her the right to make the first official response to any travelling aliens. http://www.wired.co.uk/news/archive/2010-09/27/alien-ambassador
I can so do this job! What do you guys think? Is the world getting dumber or is that not the best job ever!?

Fring Brings 3G Video Calls to iPhone 4 — Are Networks Ready?

Fring has updated its voice-over-IP client, bringing support for the front-facing camera on Apple’s iPhone 4. Unlike the handset’s native FaceTime client, which is restricted to video calls over Wi-Fi and only to other iPhone 4 devices, the new Fring client supports video calls over 3G and calls to non-Apple devices such as those running Android and Symbian S60. With widespread platform support and 1.7 million iPhone 4s sold in the first three days of availability, Fring’s software is fast opening up the floodgates for mainstream video over cellular wireless.

Unfortunately, carriers had better get ready for an uptick in video-calling and video transfer in general. A recent Pew report indicates a near-doubling of consumers recording mobile video in the past year. Capturing and uploading such video is just a start — once the user-base of clients like Fring, Skype and FaceTime reach critical mass, handset owners could be flooding mobile pipes with video calls. Indeed, our own GigaOM Pro research report on video calling (subscription required) estimates that the mobile video chat market will have more than 143 million customers by 2015. Let’s hope the carriers fulfill their planned 4G upgrades and embrace high-quality video calling on the faster, new networks.

Celebrity Endorsement Strategies

The opportunity to create new markets and/or tap into an activation base of fans..Such was the strategy behind Patrick Dempsey's Unscripted men's perfume for Avon.

The ability to spark sales by enticing consumers to learn more about the brand... LeBron James is one of the top three paid athletes in the world and generates a brand halo.

The means to promote a unique, relevant and sustainable brand attribute that might be hard to attain otherwise. Nike's rapid success in the golf category was chiefly because golfers wanted to lay claim to the number-one golfer in the world.

The option to build reciprocity into the partnership by supporting the celebrity endorser's brand. Lady Gaga knows how to sell, and business publications praise her business smarts as she masters social media and expands her brand beyond music.

The grounds for innovating the product/service offering. Rihanna's "Umbrella" song hit big at the Grammys, and her designs for Totes' umbrellas hit big at the retailer.

The challenge to a preconceived notion. Givenchy used Justin Timberlake's endorsement for the women's perfume Play for Her.

The collaboration that can impact the business model of the partnership. A noteworthy example is Sean Combs taking a 50/50 ownership in Diageo's ailing grape vodka, Ciroc.

We receive more than 3,000 commercial images a day; our subconscious absorbs more than 150 images and roughly 30 reach our conscious mind. Practice has it that if you use a celebrity-endorsement strategy, you dramatically accelerate the potential for your brand to reach the conscious mind of the consumer. What about the role and risks of social media? Does leveraging social media represent the next evolution for celebrity endorsement and brand advocacy? 95% of social-media users believe a company should have a presence in social media, which can get the brand into the conversation because social media enables consumers to adopt new behaviors.

http://adage.com/cmostrategy/article?article_id=146023

Disney To Get More Cash from TV Stations

Walt Disney Company is negotiating deals to get more money "retransmission fees" which are fees for over the air programming, from cable TV station affiliates such as Time Warner Cable. Time Warner would pay Disney free-to-air ABC broadcast signals on their cable systems. Time Warner is estimated to pay $1.28 billion to Disney. Many other networks and companies are in disagreements because of the change and the costs, but how it will affect the consumer is a entirely different question....
http://news.yahoo.com/s/nm/20100921/tv_nm/us_disney_fees

Football Still a Ratings Winner

Sunday Ratings were dominated by the "Bro Bowl" where Eli Manning's New York Giants got annihilated by his big brother Peyton's Indianapolis Colts. The ratings war on Sunday night was also one sided. The game peaked at a 9.0 rating while it's only competition ABC's "The Gates" pulled a .9 in the battle for the 18-49 demographic. I have not seen the totals for last night's game compared to all of the show's which debuted against Monday Night Football on ESPN but i believe seeing that game was better and not so lopsided it probably pulled in good numbers as well. Does this make you mad that football games draw better than most network television shows?

ABC.COM TAKES "DANCING WITH THE STARS" FROM THE BALLROOM TO YOUR COMPUTER WITH AN ARRAY OF FEATURES AVAILABLE ONLINE Read more: Breaking News - ABC.C

As season 11 of Dancing with the stars begins it won't be the same as every other season. ABC.com will present multiple features on line for fans to be able to participate in and enjoy. Fans will be able to virtually go backstage and see what everyone else doesn't get to see. Also they will be able to chat along with other fans of the show every week when the show airs. Also available on www.abc.com this dancing season, in addition to full episodes, are exclusive video content, "Dancing Live Chat Party," "Backstage at Dancing with the Stars!" The videos will be available on www.abc.com as well as HULU, Youtube and ABC Mobile. An extended version of this weekly series is also available exclusively on AT&T mobile devices. I think that this is a great idea and a good extension of the show because I feel like some people have lost interest in the show since it has been on for so long and I think that this is a good way to get more people involved in the show.

http://bit.ly/d92jeO

Adreanne' Humphrey

The small screen won’t stay off the big screen!

Well we knew it was just a matter of time. Instead of a movie coming out about how the internet is bad and it will take over and destroy us all or whatever The Net was about; movies are coming out about the history of websites. Aw. AW! I know we are so far away from movies like An Affair to Remember. I am sure you have seen the trailer for the Social Network. But if you have not here ya go:

The Social Network is an upcoming 2010 drama film directed by David Fincher about the founding of the social networking website Facebook. The film features an ensemble cast, which consists of Jesse Eisenberg, Andrew Garfield, Justin Timberlake, Brenda Song, Max Minghella, Rooney Mara and Armie Hammer.

The film was written by Aaron Sorkin and adapted from Ben Mezrich's 2009 nonfiction book The Accidental Billionaires. The film is set for an October 1, 2010 release. None of the Facebook staff, including founder Mark Zuckerberg, will be involved with the project. One of the co-founders, Eduardo Saverin, was a consultant for Mezrich's book.
http://en.wikipedia.org/wiki/The_Social_Network
http://www.thesocialnetwork-movie.com/

At least it is written by Aaron Sorkin. I love everything that Aaron Sorkin does but I don’t know if I want to promote this movie. Don’t get me wrong I am updating my status on Facebook as we speak but come on! Do you remember when movies were good? I know I know think way back to your child hood. No, you got nothing? What do I mean by good? Well, hey what about movies about human interactions. A group of friends going on an adventure to find a dead body and ended up finding themselves! Ok not the best example but why are we watching movies about the internet. When did the line get so blurred that we are online talking about movies and going to movies about what is online?

I am just ranting about this but I consider myself a student of film and I grew up watching classics and I have studied the classic here. I say classics I mean good films not about the internet. To see a movie coming out like this kinda makes me sad. At least it isn’t Dude, where’s my car?

More Apple Ideas

http://www.tvweek.com/blogs/tvbizwire/2010/09/report-apple-expected-to-annou.php

Apple will now have subscription plan for newspapers. This will make the iPad will provide a new source of profit for struggling newspapers. I think this is a great idea because newspapers are wanting people to buy their papers now they can by it on the ipad. So now they can have more that one newspapers and they can read it when ever and where ever. GREAT JOB APPLE.

Look out for more Gadgets this Holiday Season

Well for most of us we are still in the football season mind frame, but for those in retail they are starting to prepare for their biggest season of all. The upcoming months that bring in the most profit for the entire year. So as for the various store executives they have to decide what people want and make sure they have that in their store.
What is it that people want today? Well if you look around everyone has been changing to portable/hand-held devices and technologies. The most prominent items this holiday season will be touch screen computers and electronic readers.
So for Best Buy the nation's largest electronics retailer, their Chief Executive has been working on how to design their stores in away that will draw in their customers to these gadgets that everyone is apparently wanting. This Christmas they are planning to showcase items such as the Apple Inc.'s iPad tablet computer and Amazon.com Inc's Kindle e-reader. They are also looking to expand their ipad's to all of their Best Buy locations.
However Best Buy is not the only retailer looking to bring in these gadgets, Staples, Inc. a place usually known for office supplies is planning to bring in the Kindle. They believe since most of their clientele are business oriented people, it will go over big.
These are some of the changes we can be expecting these upcoming months in our electronic retailers. It should not be a surprise that these are the types of electronics that are being showcase, since this is what people are being drawn to. They are easier to use and more practical. Those things that are stationary are just not realistic anymore. Our generation is always on-the-go. This is where we rely on technology to do the same.

To read more check out:http://bit.ly/b5BVBp

YouTube Live!

This past weekend YouTube (owned by Google) did a test of their new feature of live video streaming. YouTube's success in the past is based off of the fact that anyone can put whatever they want on the site. At the moment the live streaming is only available for a select few but if it takes off then will be available for anyone with a webcam. This weekend they had a few shows over a couple days. No results have been posted yet but it is said that it did pretty good with the strong possibility of more to come.

Google instance... oh too late.

So if you have been on Google in the last week, and I'm sure you have, you might have noticed something different. Google knows what you want! Well, Google is pretty good at guessing that is. You start typing something and it starts to search before you are done typing. Some features include checking your local weather simply by pressing "W." They will have this feature and the instance search available on your mobile and next year they will unveil the faster Google. How they do that I don't know because it is all ready SUPER FAST! For other Google announcements google Google. Ha, I made a funny!

I know my post are longer and better most of the time but I think this is important to know. Think about it. Google knows what YOU want! Google a TV show maybe blog about it. Say it stinks or you love it. Then Google will log the information. Google knows what shows you like. They sell that info to the networks and the network decides what to do to your show. Is this a good thing or a bad thing?
Just think about it GOOGLE KNOWS ALL!

In the 'Event' NBC Does Poorly This Fall, Blame This Show

For More, Click Here

NBC is getting a milti-million dollar advertising campaign to get people anxious to see the pilot of their new series, The Event, which is starring Blair Underwood.  They are advertising this in magazines, tv, & radio including Underwood doing his own promoting by talking about the show on his Facebook & Twitter. The advertising for the show is also keeping a mystery as to what it is about and what the "event" is.  Apparently, in one of the screenings of the show, someone compared the show to NBC's Lost, which ended in the spring season.  Will all of NBC & Blair Underwood's promoting & campaigning pay off in the end? I believe that the pilot will have big ratings but as for the rest of the series, it will be a flop. Usually when anyone makes a big deal out of a show, it do not stay on the air very long. We shall see in the fall. If you want to join in the show airs on Sept. 20th at 8pm.

Why is it that we are so hooked on reality shows

Reality shows have become the medium of television, but what makes them so popular? It is hard to imagine that shows such as "Jersey Shore" and "Teen Mom" have reoccurring seasons. These reality shows may not be every one's first choice, but the continuous drama and characters create a story line that is constantly drawing in more viewers.
These shows rely on the viewers popularity and the best part about them is they cost half as much as scripted shows to make. This is what allows them to be produced more frequently, thus being the reason why there are so many reality shows on television today. Since the cost is that much less this allows more reality shows to be on TV, giving people the option to pick and choose which ones are to their liking.
Although we may get the same opportunity with scripted shows by getting to decide which one to watch, with reality shows it is a more make or break situation with their season airing. Since they do provide us with an escape from the world we live in and create 'real life' experiences this is intriguing to so many making viewers more drawn in to reality television.



http://www.nytimes.com/2010/09/13/business/media/13reality.html?_r=1

Windows Phone aims to bury its past (and iPhone)

More and more people are leaving behind those old cellphones that only could make calls and people now realized how useful the smartphones are. In addition, the most successful smart-phones companies lately have been apple with the I-phone and blackberry company. As an smart-phone user i find Black berry to be the best. however, Microsoft is coming up with their own new O.S. and they believe this will terminate the popularity of the other systems that people already use.

"Microsoft's Windows Phone team staged a mock funeral for the iPhone and BlackBerry on Friday", a sign of both Redmond's ambition and the immensity of the challenge facing the new phone operating system, which is slated to hit the market next month.

"The Microsoft event on campus was an internal event to celebrate the finalization of Windows Phone 7 software," a company representative said in a statement.

Handset makers including LG, Samsung, and HTC are among those that will initially offer Windows Phone 7-based devices, but others, including HP, have scaled back or canceled Windows Phone 7 plans. Microsoft is expected to use a huge ad blitz to help tout the arrival of the new operating system, which includes features such as a the mobile version of Office, Xbox Live gaming, and the ability to play subscription music using the Zune service.

Read more at

http://news.cnet.com/8301-13860_3-20016120-56.html?tag=mncol;posts

MTV Networks and Sprint are joining forces to bring TV programming to mobile phones

MTV and Sprint are planning to deliver music, comedy and television segments to Spring PCS subscribers starting in October. The programming that will be available on the phones will consist of different MTV channels, including Comedy Central, VH1 and Nickelodeon, MTV said. They also said that they want to air content exclusively for the Sprint PCS mobile customers.The programming will be available through Sprint PCS Vision Multimedia Services, a wireless service that enables customers to view video on their phones. The cell phone industry is confident that these type of phones will be in high demand and I have to agree. TV will be basically unnecessary if everyone has these phones, but you also have to think about how much it's going to cost to buy the phone and to pay the monthly bill, but for some people it may be worth it.Earlier this week, MTV, a division of Viacom, said it planned to distribute music videos to mobile phones in a licensing deal with Warner Music Group. The company is also working with VeriSign to study trends in mobile entertainment.Sprint is working with Walt Disney to develop phone programming from the ESPN sports network as well as Disney entertainment for children.

READ MORE: http://bit.ly/attgeg

Adreanne' Humphrey

Are we ready for digital radio?

As I was searching, I ran across this article about the future of radio and the way in which we receive it. I have to be honest the author had some valid points such as stating that what is available now that being XM/ Sirius is to expensive. The article also gives some interesting information about having the song's title and artist in text appear where you will know who it is if the jockey forgets to pay. The author also goes into detail about how at the moment there is no truly digital radio out there. It is just a very good hybrid of analog and digital. He also says that as with the examples of television and VCR's this digital radio is coming and probably will be about another ten years before it becomes relatively affordable to the masses. If it does not cut jobs I am all for it.

Is US Weekly glamorizing Teen Mothers?

Last Friday I was watching "Showbiz Tonight" and the panel made a big discussion about US weekly glamorizing teen pregnancy and teen motherhood by putting one of the teen mothers of MTV's hit reality Teen Mom on the cover of the magazine. Glamorizing? Really? I don't think so... I am a very big fan of the show and the more I watch it the more I know I am not ready for children. I watch these girls struggle with bills, family, and relationship issues all because of the mistake of having a child a young age. The panel suggested that if teenagers saw the magazine cover that they would want to get pregnant just to be famous and on the covers of magazines, but I don't think so. The article of the teen mom in the magazine was about the struggle of teenage motherhood and actually having a chance at love when a past relationship has failed. I believe that the magazine cover and Reality show is very inspirational to teens because it is "Reality".

http://www.mancouch.com/732163267/us-weekly-destroys-america/

I'll attack your show!

So I am a nerd as you all know and as a nerd I have to watch the biggest NERD-FEST show on television. That is Attack of the Show on G4. I try to never miss an episode. It is an hour long show where they review what is hot in movies, television, internet, games, and technology. I know I’m lame but at least I am up on all the new stuff. One review that they did recently was on the Sony Bravia 52" 3D HX909 HDTV. Yeah we have brought 3D out of the theater and into our homes! I am not sure it is worth it though.

Here is the review and the link to the video of the review:

•This Bravia features Sony's new "monolithic" design, which makes this one of the sleekest TV we've seen.
•It measures just under 3" thick.
•Some inputs are on the back and some are on the side (like 2 HDMIs), so you might not have to drill holes in your wall if you wall-mount it.
•The monolith design also gives the whole TV a uniform feel.
•Not only is this TV 3D, but also can up-convert normal 2D content to 3D.
•It also have streaming Bravia content, all of which works well.
•Sony's 3D is good but not the best we've seen.
•The ghosting of a second image (or crosstalk) is visible some of the time, and the glasses flicker just enough to annoy you, but it's not all the time.
•It's not better than Panasonic's 3D but definitely more watchable than Samsung's.
•The 2D to 3D conversion was also interesting, but not necessarily something you'd want to watch for long periods.
•The Bravia Internet content is always something we really like, because there's so much of it. The interface is also very easy to use.
•Somehow, the dynamic contrast ratio is not 5 million or 7 million to 1, but infinite, which translates into an amazing picture.
•This has some of the smoothest picture quality we've seen, meaning that fast moving scenes look amazing because of the details you can pick out.
•Blacks are incredibly deep and colors are vivid and accurate.
•Our one complaint is there is a little bit of washout from the LED backlight in darker scenes.
•Other than that, it's practically perfect.
Price
•$3,600.00
Rating
•4 Seals of Approval out of 5.

http://g4tv.com/videos/47750/Sony-Bravia-52-3D-HX909-Series-HDTV-Review/

Also start watching G4 and stay in the loop.

Ad War: Google Places vs. Facebook Places

The week of August 20, Facebook Places was launched. It is an application through Facebook that when a user updates their status, it lets others know specifically where they are. Facebook is hoping that the application will help them gain the ad business of local, small businesses. The idea was modified from Google Places, which launched in April and offers listings from local businesses, including street-level images. But because of Facebook, according to eMarketer, accounts for half of all social network advertising, Google has some huge competition.

Even though Facebook has a great idea by using Facebook Places to get the advertising of self-owned businesses in the local area, I do believe that users of Facebook would not want their every move shown through their updates.  It may feel like a small invasion of privacy for the user.

Article Site

Print or Pixels?

By the end of this year, 10.3 million people are expected to own e-readers in the United States, buying about 100 million e-books, the market research company Forrester predicts. This is up from 3.7 million e-readers and 30 million e-books sold last year. I notice that whenever I go to Amazon and search for a book, it always tells me to buy a kindle. Other companies like Sony are introducing new lines of e-readers while publishing companies are trying to figure out how to handle the situation of printed books vs. e-books. This article quotes a few different people, all who love to read, but some who prefer e-books over printed books. Some find it harder to get into or appreciate a book when being read on a kindle or an ipad; others find the e-readers to be more convenient. Is technology changing how we read and think about things? I personally feel like I have a better reading experience when I'm holding the book in my hand. Other times, if I have forgotten to bring a book with me, I'm glad that I have my Bookshelf app on my iphone. I like the whole experience of going to the bookstore and finding something I want to read rather than just searching for it on my bookshelf app and as cheesy as it may sound, being able to hold a book and actually turn the page makes it theexperience more intimate
http://nyti.ms/cQK38h

Rose O'Donnell's New Talk Show

http://www.tvweek.com/blogs/tvbizwire/2010/03/rosie-odonnells-new-show-will.php

This is a good article to read because Rosie O'Donnell's is about to get her own talk show possibly at the the spot of Oprah's old tv show. This spot has not been filled for 25 years. Another thought that came in my mind was that this might give Ellen Degeneres competition and if her show is good this means that poplar women talk shows will be hosted by gay women. Which is really rare.

APPLE TV LAUNCH

http://www.tvweek.com/blogs/tvbizwire/2010/09/apple-unveils-hotly-anticipate.php

The reason I chose this article is because Apple is once again changing the way we do simple things such as watching television. The new Apple TV can video stream in HD, can watch and view anything from itunes, netflicks, and for a low price. I was recently in the Apple store and I saw the display of it and the picture is crisp and clear it is designed and set up so easy to use. I am excited!