Thursday, January 21, 2010

How the Chinese see the situation

TV Week (www.tvweek.com) features a story of a Chinese animation report of the NBC/Tonight Show/Leno/Conan travails. You don't have to speak Chinese to see that they've done an effective job of highlighting the issues.

The story points to a couple of things:
1. Public fascination with the soap opera content of celebrities and entertainment. Take note of the fight scenes.
2. An understanding of the continuing efforts to leverage entertainment program content, including the need to balance star talent, audience wants, and revenue projections.

Take a look. I am sure you will have additional thoughts.

TVBizwire

Must See Video: Chinese Animation of NBC Latenight Woes. Trust Us, This is Funny YouTube

http://www.tvweek.com/blogs/tvbizwire/2010/01/post-6.php

2 comments:

Cassandra Chow said...

I do agree that the video helped to offer an animation of the events that occured, even if in another language.

This thought may be far-fetched, but I think the Conan/Leno/NBC feud, in the eyes of another country, is amusing because the feud not only involved Jay Leno, Conan O'brien and NBC, but also other talk show hosts such as Jimmy Kimmel and David Letterman.

With more planning the Conan/Leno/NBC drama may have been avoided and face could've been saved, but will that solve the initial problem (low ratings)?

The feud clearly caused negative publicity for NBC and involved other talk show hosts... but it seems that today "negative publicity" is not so negative afterall as long as viewers are watching.

wbhodges said...

This video did an excellent job summarizing the events that transpired during the NBC debacle between Conan and Leno. In watching it, I found the "fight scene" especially interesting for a number of reasons.

This scene was dead on in portraying each party fighting for their interests in the situation, and as the scene widened to show the crowds gathering to "cheer on" the conflict, it reminded me of a WWF wrestling match. While this was a genuine crisis for NBC, in my opinion it wasn't perceived wholly negative because of the value individuals place on the soap opera content of celebrities and entertainment as mentioned in the original post.

Among other things, the clip also did an outstanding job in conveying the pressure put on network to adhere to issues such as audience wants, projected network revenues, and balancing the talents of the programming. While we may not have understood what the voice over was saying, it was easy to see that Conan was chosen to be "pushed" from his spot as the ratings were plummeting. In all, this was one of the most effective portions of the clip.

This is a prime example of how conflicts in the entertainment world are seen and interpreted by others around the world. While the language may be different, the main ideas of an argument can be easily identified and in some cases, a more observational approach can be taken from the "outsiders looking in."