I found this article on The Wall Street Journal and it discusses how the biggest sports cable network, ESPN, is capitalizing on the demise of local newspapers. ESPN announced the plan to launch ESPNChicago.com which is devoted to the Chicago sports scene. ESPN hopes their new site will be the first of many to break into the local markets. Since the Chicago Tribune and Chicago Sun- Times are going through hard times, the new site will give advertisers a popular new source to advertise on. The site already has one advertiser on board.
By Russell Adams
Add ESPN to the list of national news outlets positioning themselves to capitalize on the demise of local newspapers.
The “Worldwide Leader in Sports” this week said it plans to launch ESPNChicago.com, a Web site devoted to the Chicago sports scene. The site, scheduled to launch in April, will feature a daily Chicago version of “Sportscenter,” ESPN’s signature sports news show, and contributions from ESPN columnists and radio personalities with ties to the city.
http://blogs.wsj.com/digits/2009/02/20/espn-plans-local-sports-sites/
1 comment:
This information was recently brought to my attention from a friend in the Chicago area. I am especially interested because this is the exact forum that I want to get involved in, and it is near to my hometown as well. I have heard that they will be expanding this venture to other major cities, depending on how successful it is. Either way, I hope it creates a few more jobs for people in our industry, as so many of them have been lost or damaged.
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