The New York Times--a media empire with a long history but is now struggling to keep itself afloat--featured this article in Sunday's online recommendations. As Maxwell Smart--who was originally a television character before the movie remake--might say, "Would you believe....that the typical American household has 2.7 persons but 2.9 TV sets and the typical American watched 142 hours of television per month?"
The actual article is called, "Why Television Still Shines in a World of Screens."
Why in this Internet world with the upcoming invasion of the small screens would this be happening? As newspaper sellers use to say, read all about it at:
http://www.nytimes.com/2009/02/08/business/media/08digi.html?th&emc=th
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2 comments:
This article is awesome because it lets us know about how the field that many of us aspire to get involved in is thriving despite the economic struggles. While this doesn't make television impenetrable to economic woes, it does show us that television wears somewhat of a bullet-proof vest. The average American household has more TV's than family members, which blew my mind! I think I knew that, but hearing it really made an impression on me. We also watch an average of 142 hours of TV per month, which is an incredible amount compared to many other things. So while there are various other media outlets that are becoming popular, I find it hard to believe that any of them will come close to touching the effects of TV anytime soon.
I found this article to be interesting and yet kind of predictable. It really did shock me about how many television sets a family owns or how many hours a month we spend watching them. It's good to know that television is still going at a steady rate because in a sense, it's the cheapest activity to do. As for the advertisers, their job is going to get harder with the rise of technology and the introduction of TiVos and DVRs. People now have the chance to watch top rated programming and fast-forward through commercials. There are even promotions of "limited commercial interruption" during a particular show or movie. It's no wonder why we see so many ads on the internet. However, it's good to know TV isn't going anywhere.
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