Avid Improves Graphics Workflow With PostDeko for Editors

Lead Blogger Daniel Shore writes: Our favorite program has just made life easier in the future (for thus of us getting into production/broadcasting). The immediate attractive impact is that costs can be cut. So, in essence, if we learn to use the software, our resume just got a little bit stronger in the weakening economy.

In addition, it is reassuring to see such press on programs that WE are using, right? Bradley is providing the proper training for our field. This program is a promising progression in the media world and will indubitably be implemented throughout the broadcast industry. Exciting stuff.

I did find it interesting to see the pricing toward the end of the story...something I, at least, never really think about when using such programs or have any personal investment in yet. I suppose cost is the first hurdle for a media company before being able to make back the money in time/cost savings. Either way, always good for us to stay on top of our field and know the latest innovations available to us. Happy reading!

Avid Improves Graphics Workflow With PostDeko for Editors
New AVX2 Plug-In Helps Broadcasters and Post Production Facilities Cut Time, While Maintaining a Consistent Look and Feel in Pre and Post Production
December 08, 2008

Avid Technology, Inc. (NASDAQ: AVID) today unveiled PostDeko(TM) for Editors, a new AVX(TM)2 plug-in that delivers a full Deko® motion graphics creation environment within Avid® Media Composer®, NewsCutter® and Symphony(TM) software. Designed for broadcasters and post production teams looking to cut expenses and increase creativity in the graphics creation and management process, PostDeko for Editors offers an efficient way to create a unique and consistent station or program brand for both on-air real-time graphics playback and pre or post production. Now, editors can easily apply changes to motion graphics received from Deko systems in the art department, without the hassle of exchanging modified clips and re-rendering files.
"PostDeko for Editors truly streamlines the process of adding Deko graphics to packages in our newscast, making our workflow much more efficient, which ultimately saves us time and money," said Joe Royston, director at WOOD TV8 in Grand Rapids, MI. "Gone are the days of sending graphics to editors via tape or shared drives and recreating the process from scratch. The editors are now able to quickly insert graphics using the intuitive Avid PostDeko interface and not be bogged down by the re-rendering or re-creation of graphics."
PostDeko for Editors offers all of the benefits of Avid Deko systems -- a suite of real-time on-air graphics solutions designed to increase productivity and enhance creative output throughout broadcast graphics operations. Unlike competitive graphics products, Avid's on-air graphics solutions reduce the need for additional staff training and costly specialized expertise by providing easy-to-use design tools and templates that enable customers to get productions to air quickly. Providing motion graphics with both broadcast quality and style also makes PostDeko for Editors a good solution for creating packages in post facilities.
PostDeko for Editors is compatible with Avid Media Composer and Symphony software versions 3.0 and higher and NewsCutter software version 7.0 and higher. The AVX2 plug-in enables the full creation and editing of Deko motion graphics directly in the Avid timeline -- cutting down the back and forth communication, re-creation, render, and transfer time inherent where only rendered file import is available.
"Previously, broadcast or post production art departments had to recreate graphics for the edit suite and then again for the live broadcast," said Patrick McLean, Director of Product Marketing at Avid Technology, Inc. "PostDeko for Editors cuts that prep time substantially by offering a streamlined, integrated process to effectively maintain the recognizable, familiar and interesting brand between on-air and editorial. It also enables editors to manage simple changes in the edit suite, cutting down on communication, re-creation, and transfer time. As a result, broadcasters can quickly turnaround on-air segments and more effectively allocate both people and media assets."

Pricing & Availability
PostDeko for Editors is now available in two configurations and price points: 1) as a single user system for $3,000 (USMSRP); and 2) as a five user floating license, $15,000 (USMSRP). Visit PostDeko for Editors for more information.

About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, and broadcast professionals -- as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign®, M-Audio®, Pinnacle Systems®, Sibelius®, and Sundance Digital®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer® system for motion picture editing. For more information about the company's Oscar, Grammy® and Emmy® award-winning products and services, visit www.avid.com, del.icio.us, Flickr, technorati and twitter; connect with Avid on Facebook or subscribe to Avid Industry Buzz.