According to an article from Advertising Age, Sports Illustrated plans on producing more videos as well as their magazines. Currently, Sports Illustrated only produces 3 or 4 video packages a year. Sports Illustrated now plans on producing 15 or more digital productions daily! This is a huge change for SI. The mention of the iPad is intriguing. It seems that SI will now build off like what ESPN360 has done. "We also want to do some stuff around the magazine and help the magazine come more alive," said Paul Fichtenbaum, managing editor at SI.com.
The entire article can be viewed from this link. http://adage.com/mediaworks/article?article_id=142341
Do you think this is a good idea for SI to invest videos instead of just concentrating on their magazine? Any other ideas or comments? Discuss.
6 comments:
I definitely think this a good idea. With the way print and magazines are going, I don't think SI can afford to keep focusing only on the magazine. They're already a huge step behind competitors like ESPN, who has several TV channels in addition to a magazine and website. I think that if they can't get into the digital production business, they won't be around for too much longer.
I agree with Matthew. Sports Illustrated is no longer the leader in sports news as it once was in the 90s. Inorder for them to keep up with competitors I believe it is essential to their success to upgrade and adapt to the new innovative resources out thier in media land. I firmly believe the print era is slowly dwindling to its demise. SI would be making a great move with the transition to digital.
I agree with Carlton, SI provided news and scores from your favorite teams. If this information was accesible digitally information could be sent faster and increase thier popularity.
This idea is definitely where they need to go. Through my own experience i do not subscribe to magazine at all anymore. I either go to e-magazines, subscribe to newsletters online, or go to the magazines web page. Sports Illustrated needs to go with online magazines that can be updated on the ipad. The way technological advancements keep getting more and more aways from material items such as magazines, books, and movies SI would benefit in moving this direction.
This seems like a pretty good idea for SI. If they want to stick around any longer and compete with ESPN, this will at least help. SI has a large number of followers, but it seems like this is a step that should have already been taken long ago. I think fans will respond positively though, and it will be nice to have other options along with ESPN now.
It's a great and necessary move for SI to implement increased video production. In order to compete with others in their market who have already taken full advantage of this approach, it is a must. In saying that, I found a passage in the article backing this view, stating, "Publishers are increasingly deciding that the competition is no reason to sit out. It's more like the opposite -- consumers want it; advertisers will often pay more for it."
SI's magazine is still considered one of the best in the business, but not many are willing to go out of their way to pick up a copy and read it when ESPN's SportsCenter plays the previous day's sports highlights numerous times per day.
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