Thursday, March 11, 2010

'Tiger 11' to feature Ryder Cup

For the first time in franchise history, Tiger Woods will share the cover of his game with European phenom Rory McIlroy in order to showcase the newest mode in "Tiger Woods PGA Tour 11," the Ryder Cup. The tournament pits a team of 12 golfers from the United States against a team of 12 European golfers in series of competitions that include the following:
  • Foursomes
  • Four-ball
  • Singles
The 2010 Ryder Cup course is in the game this year, so you'll be able to play the Ryder Cup on that course in the game. But the thing about the Ryder Cup is, you're not just playing, you're the team captain in the game, so you're even selecting your roster and the pairings.

Gatorade becomes first company to drop sponsorship of Tiger Woods, also Razor maker Gillette says they are limiting his campaigns both in December following the 'Woods Scandal'. This move to share Tiger's spot light on his self intitled game lead me to question is this a good move for EA? I also came across some speculated debate on the challenges of sponsorship and advertising involving Tiger on an ESPN segment.

I realize it will be challenging to promote Tiger after his recent media coverage, however if EA chooses to continue to produce this game I cant help but state " if it aint broke dont fix it"

Will this game be less or more of a successe as a result of the new additions? Listed below is the hyperlink for more on this article and the modifications of the, some are imporvements but the COVER is what I believe to be controversial....Thoughts?


http://sports.espn.go.com/videogames/news/story?id=4977840

1 comment:

Travelers said...

I read the article and i believe it is a great idea featuring Tiger Woods sharing the game cover with Rory Mcllroy. This is the first time Tiger is sharing the cover in this game. Yes the cover is controversial, but it is a positive image improvement for Woods since the message it brings forth is he is not all about himself and is willing to make changes. This is a good step in showing the public that he is willing to make sacrifices and changes.