For the first time, a Spanish-language TV station is poised to win the New York audience race from 6 p.m. to midnight, a time period which includes early fringe, access, prime time, and late fringe, on a weekday basis during a September ratings survey.
At the halfway point of the Nielsen Station Index (NSI) Local People Meter (LPM) September survey (Aug. 28 through Sept. 24, Spanish-language Univision O&O WXTV leads all other New York TV stations — regardless of language — in the 18-49 demo.
WXTV is seen by 154,000 persons aged 18 to 49 on an average quarter hour (AQH) basis weekdays from 6 p.m. to midnight. WNBC places second with 126,000. It is the best September survey performance ever in the time period by a Spanish-language TV station in New York. The previous record was fifth place, held by WXTV in the September surveys of 2005, 2006 and 2007.
Here are the highlights:
WXTV leads New York's 6 p.m. weekday news race with 99,000 AQH viewers for Noticias Univision 41 (Univision 41 News) with Rafael Pineda. WABC-TV is second with 98,000.
Noticero Univision (Univision Network News) with Jorge Ramos and Maria Elena Salinas leads New York's 6:30 p.m. weekday news race with 98,000 18-49 viewers in a tie with ABC World News with Charles Gibson.
For the first September survey ever, WXTV leads New York's prime time access (7-8 p.m.) race with 137,000 viewers for its novela, Querida Enemiga (Dear Enemy), up 111 percent from its eighth place finish in the September 2007 survey. WPIX is second with Two and a Half Men and Family Guy while Jeopardy and Wheel of Fortune on WABC are third.
In New York's prime time (8-11 p.m.) race, WXTV leads with 176,000 viewers, its first ever September survey win. That's up 40 percent from its third-place finish a year ago. Second place goes to WNBC with 161,000 viewers 18-49 on an AQH basis.
WXTV is closing in on first-place WABC in New York's 11 p.m. news race with 144,000 18-49 viewers vs. 148,000 for WABC. That second-place finish is the best September rank ever for Spanish-language TV in New York in the 11 p.m. local news race.
WXTV wins the late night (11:30 p.m.-midnight) news race as well with 117,000 18-49s for Noticiero Univision Ultima Hora (Univision Late News), a network news program. That's up 77 percent from its fifth-place time period finish a year ago, and almost double the audience of WABC's Nightline, which attracts 70,000 18-49 viewers.
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