Tribune gives CW the cold shoulder

Hey everyone, it's Adam Kimble. I was not supposed to be going this week either, but since the CW was mentioned briefly in class, I found this article to be relevant! The article addresses the fact that the Tribune company is trying to re-brand their affiliates and get rid of the CW tag that is associated with many of them. It comes as part of the changes brought about by the Tribune company's new president Ed Wilson. Many stations that have been known by the CW brand are now being changed. For example, CW39 out of Houston is now being called just "Channel 39." Additionally, station call letters with CW in it are changing as well. The article makes reference to the fact that when CBS announced the plans to merge UPN with Time Warner's WB to make the CW, Fox News Corp. was quick to remove the UPN name from their affiliates. This begs the question, why is Tribune Broadcasting making this move?