Hey everyone, it's Brian Scheffler. This is an older post, but I know some people who have played around with this streaming video interface at Mogulus.com. This service doesn't just provide streaming video services, but rather allow producers and individuals to mix in multiple cameras or video sources, add graphics and logos, and playback pre-recorded content.
This article is about Gannett Broadcasting outfitting several of their owned stations with equipment to broadcast live on Mogulus. For example, they sent one of their NBC affiliates to Beijing to stream live from their newsroom with behind-the-scenes Olympics coverage. Other Gannett stations have used live streaming on Mogulus for hurricane coverage.
This shows another example of TV stations steering away from the traditional "television" medium.
Link to original article
Mogulus, a New York-based company that's part of the crowded pack of live-video streaming sites, has raised a new round of funding from news media conglomerate Gannett, publisher of USA Today and about two dozen other newspapers.
The two companies have had a partnership in place for the past three months, and the new investment is considered to be an extension of the partnership.
Financial terms were not formally disclosed, but a source close to the deal told us that--consistent with blog reports--the capital is about $10 million.
So far, Gannett's partnership with Mogulus has given the video site some bragging rights: when former Democratic presidential candidate Hillary Clinton made some controversial remarks about the Robert Kennedy assassination in 1968, that interview had been recorded and live-streamed on Mogulus by one of the participating Gannett newspapers--the Argus Leader of Sioux Falls, S.D. Other newspapers picked up on the remark, and the rest is (recent) history.
Besides cementing the relationship with what is probably its highest-profile client, Mogulus likely could use the extra cash: live video is bandwidth-heavy, and there are plenty of competitors in the field, from Kyte to Ustream to Justin.tv. Additionally, the company is working on supplementing its ad-supported free service with a paid offering.
1 comment:
This will be something to watch because of the fact that the competition is so heavy in the video-streaming market. The partnership with Gannett will no doubt help, but will it be able to carry Mogulus the distance is the question. The key will be to bring something unique to the table, and finding their niche in the market. Due to the fact that Gannett is so well-known with the publishing of USA Today among other things, I could see some positive effects in the future for Mogulus.
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