Read this article about Warner Brothers Pictures and Warner president Jeff Robinov. The article looks at his leadership style and willingness to shake Warner's "corporate gentility and stability" and success formula of "star-driven pictures, effective marketing" to pursue "provocative advertising campaigns" and raunchy comedies.
Chris Anderson suggests that media companies are no longer in the hit or blockbuster business. Does Jeff Robinov's aversion to cookie-cutter movies and embrace of risk contradict Anderson? Or, is there always room for an innovator--especially when some companies may pursue only safe, low-risk opportunities.
Does Warner's success also suppose that aggressive marketing will overcome a weak movie? Or, does aggressive marketing ensure that a great film breaks through the marketplace clutter? Look at the examples and decide.
Here is the article URL: http://nyti.ms/9h0WGK
No comments:
Post a Comment