In an article written by David Goldman, http://money.cnn.com/2010/02/24/technology/future_tv/indez.htm, he writes television will be "available anywhere, on any device, at any time," but at a cost.
Many online television viewers are frequenting websites such as Hulu and YouTube. The author cites that in December more than 178 million Americans watched TV online; this is unfortunately causing problems for network companies, advertisers, and other technology providers because of the issue of making enough money, and licensing fees are left out of the equation.
Creating revenue is clearly the biggest issue regarding Internet television. Advertisers are less likely to put money in placing ads on the Internet television because effectiveness is questioned. However, there are potentially positve aspects. With improvements in technology and more consumers purchasing the latest technologies, a newer audience can be reached and consumers are likely to begin watching television more online.
There has been talk of Hulu moving into a subscription service, but with the cost yet to be determined. Netflix is an example of subscription-based streaming service. This helps to set a model for mobile services and Internet providers to follow. Experts believe that for the Internet television to work successfully, a subscription model will have to be implemented.
I think this is a very innovated concept, taking television with you everywhere you go, but is this good for media? What are other potential pros and cons you see with Internet television? Who do you think this will directly affect? Do you think this will ultimately fail or succeed? Why or why not?
2 comments:
Nice title, but check out mine above you.
Catchy, huh.
One day, kiddo, one day...
It is obviously not good for media because they affect both finances and licensing fees which is very bad for advertisers. It is obviuous that people started to watch TV online with the growing of media technelogy. I think again TV will be affected directly. I believe TV will be impacted but it won't immediatly fail.However, internet more than likely expand it's consumers.
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