We've talked about the impact of advertising revenue as a force to influence progamming....it's not just the eyeballs collected by a show, it's the price that can be charged advertisers. TVNewsCheck, one of my favorite television compilation sites, features a great article from Advertising Age that lists the prices of network commercials on all primetime nights. The interactive chart lets you look at each night of the week and covers the Big Four nets plus the CW. Here's the link for TVNewsCheck. The Ad Age article is below. http://www.tvnewscheck.com/
As you compare prices, look at the price differences for various shows. For example, when "Dancing with the Stars" ends, the price per ad for the replacement show drops and the audience will likely drop also. But, the revenue could be just as high or higher because the replacement show is cheaper to license from the distribution company. STILL, the networks, especially now with so many cable channels, must be mass appeal platforms so they have perhaps an even greater need for broad appeal programming. Ads on "30 Rock" (See previous post) cost about $135,000 each. Spots in "Big Bang Theory" cost $195,000.
http://adage.com/article?article_id=146495#tues
No comments:
Post a Comment