Tuesday, October 5, 2010

Martha Stewart Struggling on Hallmark

For only three weeks into the season Martha Stewarts show which airs on the Hallmark channel at 10 a.m. on weekdays has a decline in ratings of 60% from the same time slot a year earlier. The show re-airs at 4 p.m. and 5 p.m. and is doing worse than the original air time by 69 and 76 percent. The debut of the show did worse than " The Golden Girls" which had 500,000 viewers to Martha's 199,000. " The Golden Girls" hasn't been on the air since 1992 and is still doing well, maybe Martha should find four older women to be apart of her show.... Just a thought.

http://www.tvweek.com/blogs/tvbizwire/2010/10/three-weeks-into-season-martha.php

1 comment:

ashumphrey said...

Wait, didn't her show just get moved to hallmark?? If so then I think they should just give people more time to adjust to the change, but then again her show was on regular broadcast stations that people didn't have to pay for before, so maybe it's just that most of the people that did watch her show don't have cable. I don't have cable and that's the only reason I used to watch her show when I was at home. I think though that they should still give it a chance, and give people time to get used to her being on hallmark before they start thinking of other options.