Appel's not just getting into the business of selling ads they are going to furnish a format to make them themselves. However Appel makes it very clear they are not interested or do not see themselves becoming a main stream ad agency they feel with the help of some of thier creative tech savvy workers they can produce a formate to launce ads that will appeal to tradition agencies of advertising.Appel wants to set a new bar for "rich-media advertising on mobile".
Read more @: http://www.adage.com/digital/article?article_id=143245
Now other can be trained and to produce ads of highier quality thanks to Apple stepping in and offering a helping hand. Maybe this temporary fix can blossom helping more ad agencies despite Appels short term intentions.
Thoughts and comments or other related sources??
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