Facebook and Nielsen Join Forces

This article discusses an alliance between Facebook and Nielsen to determine advertising efficiency in social media. It provides some interested data and numbers on exactly what the benefits have been. The author, not so subtlety, points out that there is no surprise in Nielsen's report results.

http://www.washingtonpost.com/wp-dyn/content/article/2010/04/20/AR2010042001770.html


This article is even better. It provides some graphs and charts.
“Advertisers can’t buy earned media; it has to be earned through user engagement and connections between users and brands”.

http://www.socialemailmarketing.eu/2010/04/facebook-and-nielsen-report-advertisers-cant-buy-earned-media.html